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CXM: The Marketing Acronym You Keep
Technology and marketing are moving at blistering speeds so it’s a good thing we have acronyms to help us keep pace: SEO, SEM, CPM, CPC, MRM, WCM, DAM – YGTP (you get the point). And with the...
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Simplifying the Complexities of Digital Marketing with Sitecore
Avanade is teaming up with Sitecore to help marketers strategically manage digital campaigns. Today, marketers are constantly under pressure to deliver measurable results to the business. But, they...
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How Do You Measure Your Collaboration Efforts?
You have defined your collaboration and social networking strategy and have high expectations for business results. After the implementation, your analysis of the platform consist of only very...
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Win Your Digital Future – Part 1
Source: Spencer Stuart Ad Age reported that a recent survey by Spencer Stuart shows the average CMO tenure has nearly doubled since 2006. And with good reason. In the face of a global recession,...
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Winning with a Digital Marketing Vision
In June, we examined how marketing organizations are up-leveling their digital competencies, by creating a transformational vision to shape a new future and having the organizational support to foster...
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Customer Engagement: The Foundation for Digital Marketing
At a recent networking event, one of the speakers said something that really resonated with me around companies spending big on digital marketing activities. To paraphrase, they advised: “Park social...
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